Movie tickets: Now how much would you pay?

Ticketmaster plans to introduce technology enabling artists and sports teams to raise or lower ticket prices depending on demand. If it's good for concerts and sports events, why not films at theaters?

Ticketmaster is on to something with its plan to tie ticket prices to the popularity of an event.

Source: http://feeds.latimes.com/~r/latimes/news/~3/iYj0dBXWLQ8/la-fi-lazarus-20110426,0,6480866.column

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